Yes! Anne can!

- Ambassador

- Supporter

- Client

- Customer

- Prospect

Wow.. Those ambassadors surely don't have a live if they're promoting a company for free. Why would you do something like that? But.. err,, If I would say that Ben & Jerry's is the best ice cream ever. Nooooo of course that's not the same as being an ambassador. Did I mention that Ben & Jerry's is not only doing great work for the environment but also producing their ice with fair trade products?

Ben & Jerry's is an ice cream company which was founded in 1978 in Vermont USA by two guys, Ben & Jerry . Now it's already existing for over 30 years. Their ice is special because they put extra chunks in it, chocolate/cookies etc. The more the better! They have several campaigns going on all over the world. Their slogan is peace, love and ice cream. There are different themed ice creams. One of them is baked Alaska, "if it's melted than it's ruined". It's a perfect example of how they combine their company with activism. When you visit their website you can also see that they have a lot of attention for this subject. It's is clearly explained why and how they are doing it. For example in Holland Ben & Jerry's has special diets for the cows to reduce their emission. It sounds a bit weird but cows do contribute to global warming.

Ben & Jerry's also have a strong marketing team. I personally think that the names they give to the different flavours of ice cream are brilliant.

For example:
Mission to Marzipan
Jamaican me crazy
Karamel Sutra

Another example is the slogan they used for the light versions of Ben & Jerry's: "More love, less handle!" When they launched a new flavour, macadamia, their slogan was:" Because size does matter!" It's no wonder that although their ice is not cheap they still have very loyal fans. They even have a free scone day every year. (Which I unfortunately missed this year, it was only a month ago)

They are also promoting themselves on facebook and hyves. A friend of mine happens to be a member of their hyves. Two weeks after seeing an announcement of the possibility to visit the Ben & Jerry's factory we were on our way. Because we are die hard fans! The factory in Holland is producing all the Ben & Jerry's ice for Europe. That's why we were surprised that it was actually not that big. The visit was however very interesting and we got to know a lot of interesting things. How the production processes work etc. and simple facts like that the average worker at Ben & Jerry's gains 5 pounds when he starts working at Ben & Jerry's( also called the Ben pound).

There was also a nice gift shop, and they had the most amazing things. For example an euphori lock, it's a lock which you can use to keep your Ice from other people. The description on the lock says: " I'm terribly sorry but there is no U in my pint."

I have to admit that I bought the lock. The Ice is just too good. But I will call it a day for today, because I can keep on talking about ice cream, especially Ben & Jerry's and I'm sure you already had an overflow of Ice facts. And that means, I guess, that although I'm still denying it I am an ambassador.